Reward policies 'can enhance company's brand'

Companies looking to fill sales jobs vacancies can enhance their brand by taking another look at their rewards policies, an organisation has claimed.

A report by the Chartered Institute of Personnel and Development (CIPD) has highlighted the importance of remuneration policies being linked to behaviours that support organisational strategies.

Other key areas highlighted in the document include the importance of communication, the benefits of non-financial rewards and the use of HR metrics to determine whether the firm's current approach is adding value to the brand.

Charles Cotton, reward adviser at the CIPD, claimed that having a strong employer brand can result in numerous benefits for firms.

He said: "Engagement can be enhanced by a brand that is demonstrably aligned to rewards as it provides an opportunity for companies to put their money where their mouth is in promoting desired corporate behaviours and image."

Earlier this month, Incentra president David Chittock told Sales and Marketing that motivation is a key factor to those in sales jobs.

Aaron Wallis are a Milton Keynes Sales Recruitment agency with a unique service offering that includes 12 months rebate. Psychometric profiling and online skills testing are also included within a fixed recruitment price.

Posted by John Oak.

Filed: 08-04-2010